Seed · $2.7M · New York, NY

Currently building

Virse AI

AI-native design infrastructure
for commercial creative teams.

We combine AI with human designers to make the production of commercial-grade visual assets scalable, systematic, and reliable — without sacrificing quality.

Role Co-founder · CPO · GTM

Raised $2.7M seed · ZhenFund

Since 2025

See the product →

virse.art

The problem

Creative tools haven't caught up
to how AI actually works.

⚙️

Complex workflows, broken context

Creative teams juggle 6–12 separate tools for search, generation, editing, and delivery. Context and quality get lost at every handoff.

🔍

Lost assets, lost memory

Existing DAMs rely on manual tagging and keyword search. Teams can't find what they already own — so they commission duplicate work.

🎨

Designer taste doesn't scale

AI tools generate fast, but none understand taste or brand. The nuance that separates considered from generic remains invisible to AI — and impossible to replicate at scale.

The product

One platform, your entire visual system.

I designed Virse to give creative teams one place where taste, brand, and production scale exist together — without the handoff loss.

01 Your taste, encoded

I built Virse to learn a designer's visual language. The platform encodes aesthetic judgment, so every output reflects your taste.

02 50+ models, one canvas

Without switching tools, your workflow stays fluid, your output stays consistent in one place.

03 Search with taste

Find assets by feel, not filename — by mood, or studio-tailored preference — and surface exactly what you're looking for.

04 Your team, one standard

Design quality doesn't scale through documentation. I built Virse so teams share a live visual standard — stays on-brand as you grow.

Clients

Built for brands, studios,
and creative labs.

As co-founder, I led our early client relationships — from independent studios to in-house creative teams — using each partnership to shape the product and build traction toward a production-ready creative system.

OCD Oracle Creative Design

Creative Studio

A top creative studio championing minimalist, original design with sharp commercial awareness.

Miracle Miles

Footwear Design

Crafting refined, comfort-driven footwear concepts with cinematic product storytelling.

DREO

Next-wave Appliances

Designing the next generation of sleek, minimalist home appliances.

Moody

Campaign & Ads

Bold campaign visuals and stylized contact lens ads for one of the fastest-growing beauty brands.

Toolant

Tool Use Cases

Professional-grade hand tools and accessories through compelling product imagery and scene renders.

WOW Creative Design

Brand & Packaging

iF Award–recognised consultancy blending Eastern aesthetics with modern brand strategy and spatial design.

In the wild

We show up where the creatives are.

GTM for Virse is deliberate — I host and curate events where creative directors, design leaders, and AI-forward teams actually gather. Building community before pipeline.

One highlight of GTM marked Virse's soft launch — and we shared a case study with creative partner Realm Cellars, a fine wine producer from Napa Valley, exploring how Virse can interpret the concepting of a creative winery from its aesthetic context — extending into branding, marketing, architecture, and photography outputs.

What

Virse-hosted wine happy hour for founders and designers in creative tech.

Who

Creative directors, designers at studios or in-house teams, design-forward founders, and AI investors

Why

Community-first GTM — we build trust before we build pipeline

NYTechWeek by a16z 250+ RSVP Exclusive Event

Featured event

Virse x Creative Systems
Happy Hour at #NYTechWeek

New York · June 2026

Traction

Seed stage. Already moving.

$2.7M

Seed raised, led by ZhenFund — April 2026

2025

Founded and building globally in New York, San Francisco, and Shenzhen

10+

Design-forward enterprise teams onboard

Backed by ZhenFund